Because Éditions acquired a stake in the Choï label in 2008. Founded by Vincent Carpentier, Choï reflects the multiple talents of this free radical who made his career choices by following his heart, cumulating over time the role of publisher, producer and manager. As such, he has had a hand in the success, both in France and far further afield, of Thomas Dutronc, Henri Salvador and David Guetta.  

Choï produces quality mainstream music and has been involved in projects as varied as the tribute album to Franck Langolff (EMI) featuring Vanessa Paradis, Renaud, Souchon and Nathalie Dessay, and the albums of Thomas Dutronc and his hits such as “J’aime Plus Paris” and “Comme une manouche sans guitares”. More recent successes include Adrienne Pauly’s latest album “A vos amours”, and the album “Frenchy”, featuring – alongside Thomas Dutronc – international artists such as Diana Krall, Billy Gibbons (ZZ Top), Iggy Pop and Jeff Goldblum (platinum disc in France).  

Choï has produced several film scores including the theme tune for Luc Besson’s “Adèle Blansec” and the music for Daniel Auteuil’s 2018 film “Amoureux de ma femme”, the screenplay for which was written by Florian Zeller and starring Gérard Depardieu and Sandrine Kiberlain. In 2019, it provided the music for the film “Belle Fille” starring Alexandra Lamy and – through its artists such as Dax and Freaks – for Michaël Youn’s films, including “Divorce Club” (2020).  

Choï manages artists such as Amandine Bourgeois, who won the 2008 Nouvelle Star (French equivalent of Pop Idol) and represented France at the 2013 Eurovision Song Contest, as well as the young artist Ugo, Kalika, Claire Keim and Thomas Dutronc, with whom it shares its considerable expertise, not least in terms of endorsement and sync licensing (Audi, Crédit Mutuel, La Redoute, Ralph Lauren, Guerlain perfume ads, Cerruti, etc.).  

Choï has also grown its business by acquiring catalogues such as the Freaks catalogue (including “Fatal Bazooka”, “La Beuze” and “Les 11 commandements”) and the songs of Thierry Stremler, some of which were co-written with Françoise Hardy or Benjamin Biolay.  

This catalogue is operated by Because Éditions.