Because teamed up with We Love Art, Corida and Sony Music to create the We Love Green festival, which is held in the Bois de Vincennes. The eighth edition of the festival in June 2019 was attended by 80,000 people.
We Love Green is a new-generation festival that has been held in the Bois de Vincennes on the outskirts of Paris since 2011, attracting up to 80,000 people who come to enjoy electrifying artists perform modern music. It boasts an eclectic programme that spans indie, electro and urban music and includes a French stage that more than holds its own (headlined by Christine & The Queens, Juliette Armanet, Aya Nakamura, Orelsan, Camille, Agar Agar, L’Impératrice, Angèle Myth Syzer, to name but a few) alongside established international icons (including Björk, Tame Impala, LCD Soundsystem, Erykah Badu, PJ Harvey, Kali Uchis, Rosalia, Ratatat, Lorde, London Grammar, The Internet, and Metronomy). Above all, the festival aims to promote much greater diversity in the hip-hop scene, offering PNL their first festival date and championing Booba, Migos, Tyler The Creator, Future, Action Bronson, as well as their French counterparts Vald, Hamza, Columbine and Damso. In addition, the electronic programme alternates between exclusive live performances and DJ sets (Justice’s sensational show, the Moderat project, Nicolas Jaar’s stellar live performance, or the DJ sets of Jamie XX, Peggy Gou, Laurent Garnier, Âme, Dixon, Nina Kraviz, Daniel Avery, Ricardo Villalobos, Bonobo, MCDE, SBTRKT, Floating Points, Mall Grab and Honey Dijon).
The weekend plays out on two main stages: the Prairie – a sunny, open space where festival-goers have their feet in the grass and their head in the stars; and the Clairière – a tent-like, almost bubble-shaped structure, ideal for meticulously staged live shows that exploit both light and video, attracting the most innovative artists and enabling the audience to dive deep into their world. The most promising newcomers in contemporary music meet up under the big top of Lalaland, where the programme boasts a slate of new names performing live in the daytime, before switching to a club atmosphere skilfully orchestrated by maestros of the dancefloor.
It all started with the ambition to produce a festival rooted in the issues of today, to rethink the way temporary events are designed and produced by asking ourselves a key question: “What are our resources and what can we produce?” We Love Green stands as a celebration that aims to raise public awareness, influence audiences, change behaviour and be part of a grassroots movement in which everyone has a part to play. The festival sees its role as that of an educational and cultural mediator, not just with regard to its audience but also the industry professionals and the artists involved, in order to use music to champion social and economic values, promote solidarity and raise awareness. In September 2019, the festival will decamp to Arles for a special edition, in partnership with Luma Arles.
As a laboratory for experimentation, the festival opens up new avenues and dovetails with the notions of continuous progress and sustainable development. Saying and organising We Love Green is where our commitment begins. Now it’s up to you!