In 1986, Jacques Renault, founder of the legendary “Bains Douches” nightclub and Assaad Debs, Concert Director for the mythical Parisian venue “le Palace”, came together as “Bains Douches Productions”, which went on to become ‘Corida’ in 1991.
Corida, as a producer, show organiser and venue manager, is responsible for producing tours by Manu Chao, Charlie Winston, Catherine Ringer, Emilie Simon, Justice and Phoenix, both in France and abroad, and more recently Selah Sue, Christine and the Queens, Plazza Francia and Gaetan Roussel.
Corida also produces tours by international artists in France such as Eric Clapton, Radiohead, Texas, Chris Rea, Mark Knopfler, Simply Red, Jamie Cullum, Rammstein, Ben Harper, Kraftwerk and many others.
Within its management department it also looks after the careers of artists such as Catherine Ringer, Manu Chao, Renaud Letang, Micky Green, Piers Faccini, K. Mouzanar and Clément Ducol.
Since 2004, Corida has been part of Because Group, founded by Emmanuel de Buretel, bringing together a number of fields related to musical creation, from show production to artist management.
Corida is also behind the new We Love Green Festival held in the Parc de Vincennes, which 5th edition in May 2015 was sold out (50,000 people).
Assaad Debs, Chief Executive Officer, remains an important shareholder within Corida group.
About Assaad Debs
In the heady days of the ‘60s, Assaad Debs was a rock music fan and a frequent visitor to Paris venues where he saw some of the greatest artists play live (Beatles, Jimi Hendrix, The Kinks, The Rolling Stones, Cream, Spencer Davis Group, The Animals).
He was only 17 when in 1969 he organised his first concert: Soft Machine at the Bataclan.
But he was really bitten by the bug in Lebanon (his home country) when in 1973, whilst on holiday there, he discovered the German group ‘Agitation Free’. It was like a bolt from the blue. Assaad, who was studying law at the Assas law school in Paris, had finally found his vocation, he would become their French agent and organise their tours.
He subsequently became the French producer of most of the Krautrock German groups: Tangerine Dream, Can, Klaus Shulze, Ash Ra Temple, Ammonduul 2, Faust etc.
At the time, one of life’s rich coincidences meant that he crossed the path of Nico, Andy Warhol’s muse and singer with the Velvet Underground. As a result he went on to organise a number of concerts for the group, including the legendary gig on 13th December 1974 at Reims Cathedral (with Tangerine Dream).
In 1975-76, he joined forces with Pascal Bernardin in Wha Wha, and then created Rosebud with Frederic Serfati. They organised tours for groups including The Clash, The Police, Dire Straits, Tina Turner, Talking Heads, J Geils Band, Thin Lizzy, Yellow Magic Orchestra, Ian Dury and the Blockheads and most of the New Wave in the 1980s.
And it was in collaboration with Frédéric Serfati that he brought Serge Gainsbourg to the stage for the first time in his career in December 1979 (at the Palace).
Following this concert, a new musical adventure started for him at the Palace, where he was appointed Concert Director, bringing artists such as Prince, U2, The Cars, Tom Waits, Tina Turner, The Tubes, Siouxsie and the Banshees, Grace Jones, Depeche Mode, Indochine, Urban Sax, TomTom Club, Kid Creole & The Coconuts, Madness, Specials and many others to the venue.
When the Palace adventure came to an end in 1986, he joined forces with Jacques Renault, the one-time owner of the Bains Douches, and they created Corida together.
He brought artists such as Dire Straits, Eric Clapton and Chris Rea to Corida, and was then put in charge of artistic development for Texas, Ben Harper, Rammstein, Manu Chao, Sheryl Crow, Les Rita Mitsouko and more recently Daft Punk, Justice, Charlie Winston and Selah Sue.